This effort led to the culmination of TokoCabang, TokopediaвЂ™s own fulfillment service. However, looking at the surge in demand and growth potential, Tokopedia soon ventured out to build effective logistics systems. Initially, Tokopedia was not holding any inventories and sellers were responsible for finding fulfillment centers and take care of the shipping on their own.

These products are most apt for the local population.Д¬onsidering Indonesia is home to 17000 islands, product fulfillment, and shipping inside Indonesia also has its own set of challenges, logistics being the most prominent one. Managing Product Fulfillment and Shipping on TokopediaДЄs we have covered earlier in the article, there are approximately 4 million sellers on Tokopedia involved in C2C product selling. Though the profit potential may be restricted, itвЂ™s easy and cost-effective to sell products online in Southeast Asia. The entry requirements, start-up, and operational costs are often way beyond the budgets for small and medium brands. To leverage TokopediaвЂ™s platform for selling products, businesses have to establish a local presence in Indonesia which is unfortunately not an easy task unlike in China. However, this may change in the forthcoming years with the rise in demand for high-end, sophisticated products from foreign countries. Tokopedia is yet to allow overseas businesses for selling their products through its platform. Tokopedia is the second biggest eCommerce giant in Southeast Asia and is headquartered at Jakarta, the capital of Indonesia. Selling on Tokopedia: All You Need to Know Here are some of the most popular products on Tokopedia in 2018. However, in the upcoming years, Tokopedia is anticipated to switch from C2C to B2C model and sell high-end products to cater to customer segments who are willing to buy them.

The products mostly belong to low to medium price segment that is apt for the local population. Tokopedia with more than 4 million sellers adopts the C2C product selling model. And, considering the growth trajectory and potential of Indonesia, it is soon to be a massive hit. Unlike other eCommerce marketplace giants, Tokopedia is only available in Indonesia. In fact, Lazada surpassed Tokopedia quite recently in terms of monthly traffic to the eCommerce platform. Currently, valued at approximately 7 billion, it is the second biggest eCommerce giant in Indonesia after Lazada. The funding from Alibaba and SoftBank worth USD 1 billion has been a turning point for Tokopedia. Tokopedia headquartered in Jakarta started out in 2009 by William Tanuwijaya, a self-made entrepreneur who represented Indonesia as a Young Global Leader at the World Economic Forum and Leontinus Alpha Edison. In this article, Tokopedia and everything one must know about it will be detailed. This reinstates the growth and expansion opportunities for cross-border eCommerce in Indonesia and itвЂ™s time to know more about the eCommerce giant of Indonesia вЂ“ Tokopedia! Tokopedia OverviewДespite IndonesiaвЂ™s growth and expansion opportunities in the realm of eCommerce, cross-border selling, Tokopedia, the biggest eCommerce giant in Indonesia is yet to attain a magnanimous reach among the global businesses. Thailand is trailing behind Indonesia as being the second most lucrative eCommerce marketplace that is anticipated to be worth USD 11.1 billion by 2025. It was valued at USD 1.5 billion in 2015 and this is anticipated to hit the mark of a staggering 48 billion by 2025. IndonesiaвЂ™s eCommerce marketplace is all set to witness the highest level of expansion in the coming decade. Thus, itвЂ™s worth trying to penetrate the market in a fairly early stage. Unlike China, businesses donвЂ™t have to invest big for their eCommerce presence in Indonesia and other Southeast Asian marketplaces. The quickly expanding population that majorly comprises of middle-class citizens, a low penetration rate of hardly 1% for mobile and internet, Indonesia offers plenty of room for expansion, both locally, and globally. Many might wonder, why and how Indonesia holds such potential for cross-border eCommerce? To start with, Indonesia is the richest country in the Southeast Asian region with a population of approximately 270 million. Future of eCommerce Marketplaces in Southeast Asia And, Southeast Asia and more precisely Indonesia is one of the most lucrative markets for cross-border selling lately. Though it is a lucrative strategy, businesses must venture out to global eCommerce marketplaces that hold the utmost opportunity in terms of ROI for them. Several businesses are eyeing and initiated efforts to expand their eCommerce selling boundaries globally. The eCommerce ecosystem across the globe has been subjected to a paradigm shift due to the introduction of new and advanced technologies.

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